Fact: Almost all properties that are bought or rented are first found on the internet. Most internet transactions commence with a search engine query.

Conclusion:  The internet is a critical tool for use in the estate agency market place as it is for many other industries.

Fact: Google dominates the search engine market with around 80% of all search engine useage.

Conclusion:  Google search position is cruical for business success

Fact: Of all search engine users 65% don't click on Pay Per Click (PPC) results preferring instead the natural search engine results that are generated freely. 

Conclusion:  You should not rely entirely on Pay Per Click (PPC)

Pay per click has its place, afterall, 35% of users DO use PPC. However, PPC but should NOT be the majority or only search engine strategy that you employ.

Natural search engine placing should be the strategic aim of any business for whom the internet is a cruical marketing tool. For every £1 that you spend on natural search engine optimisation you get a longevity of result and repeat payback. Your search placing is unlikely to disappear from the Google listing immediately. Contrast this with PPC where each click has a direct cost and the benefit (if any) is gone immediately. If you stop paying for PPC then your page position disappears immediately so your investment in PPC has no long-term benefit for your online marketing.